propel productions

the perfect partner


propel is a full service production company focused on creating, producing and managing high-impact meetings and events.

We are our people. We build harmonious teams of professionals who create unforgettable experiences for our client partners.

It’s about relationships. We forge meaningful relationships with our production teams and client partners. We collaborate and become a true extension of your team.

We think smart and work smart. We are proactive, not reactive. We deliver fresh ideas for a new world.

That’s why propel productions is the perfect production partner.


Our Executive
Leadership Team

Melissa Crooke

Principal/Executive Producer

Since starting propel productions over 12 years ago, Melissa has led the production of Product Launches, Sales Meetings, POAs, Training Meetings, Ad Board Meetings and Political Conferences as well a wide range of multi-media projects.

As propel’s Executive Producer, Melissa is focused on partnering with clients to deliver high quality solutions for every project. She serves as the main client contact throughout each production and manages all budgets.

Working both in the United States and abroad, Melissa’s clients have included Pfizer, Inc., Canon, Alexion, GE Capital, Sunovion, GlaxoSmithKline, Cendant, Deloitte & Touche, IBM, Johnson & Johnson, MetLife, Bunge Limited and more.

Melissa has been in the production industry for more than a decade, first working as an independent contractor for many of the industry’s agencies.

Prior to working in production, Melissa worked in Publicity for Epic Records and in the Creative Services Department for Sony Music.

Caron Crooke


A co-founder of propel productions, Caron serves as both Account and Production Manager. She manages and exceeds client expectations while overseeing propel’s talented production teams to ensure top-quality productions.

With propel, Caron has co-lead the production of Product Launches with training components, National Sales Meetings, Ad Board Meetings, POA Meetings and Political Conferences.

Managing events in the United States and abroad – including Canada, Austria and Germany – Caron has worked with clients such as Pfizer, Inc., MetLife, Bunge Limited, Johnson & Johnson, Sunovion and Alexion.

Prior to propel’s inception, Caron worked in the production industry as a graphics and production coordinator for a wide range of clients. Previously, she worked as a Sales Representative in the fashion industry for Atlanta-based RBL Marketing where she developed a deep understanding of the Field Force Model. She went on to serve as Sales Manager at RBL, leading a team of field representatives for four years.

What We Do


With our effective and efficient model we produce impactful corporate meetings, product launches, training experiences and dynamic multi-media components.

We offer a streamlined approach to production. We are flexible and scalable. We know how to strike the perfect balance between requirements and resources.

We construct engaging ideas, content and experiences across all platforms for our clients.

We’re known for our fresh perspective and get-it-done approach.

We have the experience. We have the proven track record.

We are your perfect production partner.

Full production of high impact business meetings including:

  • Product Launches
  • Training Design
  • POAs
  • Sales Meetings
  • National Meetings
  • Annual Business Meetings
  • Political Conferences
  • Branding
  • Awards Ceremonies
  • Teambuilding Activities
  • Virtual Meetings
  • Trade Shows
  • Video Production
  • Animation
  • Graphics and Logo Design

Who We Work For

The members of our core team have amassed impressive experience, providing business communications solutions for numerous high-profile clients in a wide range of industries.

TedX Teen
Johnson & Johnson

Get In Touch

propel productions
1955 1st Avenue
Suite 625
New York, NY 10029